SEO can be a confusing venture for many people. Even lots of so-called-experts can have a tough time keeping a website at the top of the online search engine.
First … the online search engine are constantly changing their algorithms in an effort to bring you the most appropriate website listings for your search question. Online search engine likewise change their algorithms to remain ahead of the dishonest business that quickly find out the best ways to manipulate the search results page.
As soon as the search engines alter the method they note sites, there are unscrupulous individuals who go right to work aiming to find out the best ways to cheat the system.
These individuals are utilizing exactly what's known as "Black Hat SEO" and if you are trying to run a genuine website, keep away from them at all expense! Sure your site will get a high listing rather rapidly using black hat strategies, but as quickly as the search engines find out exactly what you're doing, they will likely ban your site from their listings entirely (permanently). And quicker or later on, they will figure it out.
Second … There's a great deal of misnomers about exactly what's more crucial when it pertains to SEO. Some so called SEO gurus will have you think page rank is the most crucial thing when it pertains to online search engine listings. This is merely not real.
Page rank (or Google PR) is one crucial element when it comes to ranking a website for the online search engine, but SERPs (or Search Engine Outcomes Page) is what truly counts.
" Page Rank" is Google's way of putting a number to the authority of a site. If they think your website is essential, they'll offer you a higher PR.
However it does not suggest the authority of your website will get you indexed for you primary keywords.
There are thousands, possibly even millions, of websites that have a low page rank, but are listed on the very first page of the major search engines (including Google), for some top keywords. By contrast, there are just as numerous high PR ranking websites, that are buried in "no mans land" when it pertains to the online search engine (including Google).
Also, the other significant search engines (Yahoo, MSN, Bing, and hundreds of smaller search engines) don't truly care about your "Google Page Rank" at all. They just appreciate providing their visitors pertinent search results page.
Ask yourself this … would you rather have a low Google PR of 1 or 2, and be noted on the first page of the search results? Or would you rather have a high PR of 5 or 6, and be listed on the tenth page of the search results page, where nobody will ever discover you.? I believe the answer is apparent.
One of the websites I built for my other online business, hasn't had a Google PR of more than 2 for the last 4 years (considering that it's been live on the internet). It has been on the first page of ALL significant search engines (for my main keywords) for 3 1/2 of those 4 years. I'll take the low PR and keep the high listing any day of the week.
What about this "Alexa Rank" I've heard about?
Alexa rank is supposed to be an indication of how much traffic a website gets. The lower the number … the more visitors a website is getting. If your Alexa rank is 50,000 it's expected to suggest (from the millions of sites on the web) your website is the 50,000 th most popular site there is.
If your website has an Alexa rank of 2,000,000 then your site is just the 2,000,000 th most popular website on the web.
However here's the fact … Alexa ranking is NOT an acurate step! It only signs up websites that are checked out by people who have the Alexa toolbar installed in their browsers (primarily SEO companies and web designers) So it does not count actual visitors to a site.
Here's a figure that proved this truth to me …
I presently have a lots websites I maintain, and I regularly check the traffic statistics on all them (like every good web designer need to).
Among my sites has an Alexa ranking of 171,246 (quite great … right?) Another has an Alexa rank of 4,276,996 (which is poor) However according to my evaluating statistics (I cross reference Google Analytics with AWstats and a couple other programs, to get a more precise figure) The one with the much better Alexa rank is Red Rain SEO only getting around 40 to 50 visitors a day, however the one with the even worse Alexa rank is seeing over 400 visitors a day.
Exactly what does this tell us?
It informs us the one with the higher rank is being visited by a couple of individuals who have the Alexa toolbar set up (and the toolbar is sending stats back to Alexa) However the site that's really doing better is being gone to by real people who do not find it required to have Alexa monitor their searching habits.
A great deal of SEO business will utilize the Alexa rank to reveal their clients "evidence" that they're earning their money. (" see, your Alexa rank has increased … so keep paying me") However remember this … Alexa rank is NO indication of how well a website is in fact doing!
So, what gets your website listed on the first couple pages of the online search engine? In a word … "Appropriate Content" (O.K. in 2 words).
Online search engine are only interested in showing relevant search results page for a persons "keyword search inquiry". Search engines make their money by showing their advertisements to as numerous people as possible, and having as many individuals as possible clicking on those sponsored listings.
If their search results page are worthless to their visitors, individuals will stop using their search engines, and begin utilizing a various online search engine. No visitors … no earnings for the online search engine.
While there are a number of essential techniques you need to use for a higher search listing (back links, internal linking, appropriate meta tags and keyword portion, to call a couple of) Remember … pertinent material is king! And as the online search engine end up being more sophisticated, pertinent content on your site will only continue to become more essential.
There are likewise numerous other elements that contribute in getting your site noted at the top of the search engines. It takes consistent effort and consistent learning how to stay up to date with the ever altering algorithms of the search engines, and a quality SEO person (or company) will continue to discover and keep up with the changes.
Keep in mind … there are no "secret" methods for getting a high search engine listing. If you're talking with an SEO company, and they will not tell you their methods for increasing your website's listing (due to the fact that they state it's "proprietary details") then I suggest right away discovering somebody else to talk with about your site's SEO.
A quality (and truthful) SEO business must have no problem informing you what techniques they will use to increase your website's direct exposure on the search engines. Before you give anyone (or any company) your cash, there are a couple of questions you should ask them first …
9 Important questions crucial concerns your SEO company BEFORE you hire them!
And yes, SEO is something you can efficiently do yourself, however it does take a lot of effort and time, and many company owner have much better things to spend their time on. That's why you employ an SEO company … to do the work for you. They offer a service, and you pay them for that service.